By Laura M English
This article takes a business-case method of taking a look at cross-cultural enterprise practices and values, and the way those have an effect on overseas enterprise behavior. A task-based, self-explanatory textual content, this paintings attracts on scholars' severe considering abilities and will additionally boost their oral talents.
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Additional info for Business Across Cultures: Effective Communication Strategies
Talk at Work. Cambridge: Cambridge University Press, 3–65. K. 1992 “Media, ethnicity and identity” In: Scannell P. ): Culture and Power. Newbury Park: Sage, 122–133. Gal, S. 1979 Language Shift. New York: Academic Press. Geertz, C. 1973 The Interpretation of Culture. New York: Basic Books. Giddens, A. 1987 “Goffman as a systematic social theorist”. In Giddens, Social Theory and Modern Sociology. Cambridge: Cambridge University Press, 109–139. COMMUNICATION, CONTEXTS Goffman, E. 1972 AND CULTURE 31 “The neglected situation”.
1985 “Analyzing news interviews”. In T. ), Handbook of Discourse Analysis. Vol. 3. London Xxxx, 95–119. Hymes, D. 1962 “The ethnography of speaking”. In T. Gladwin, W. C. ), Anthropology and Human Behavior. : Anthropological Society of Washington. Hymes, D. and J. Gumperz 1964 “The Ethnography of communication”. American Anthropologist 4(1). 32 HUBERT KNOBLAUCH Knoblauch, H. 1987 “ ‘Bei mir ist lustige Werbung, lacht euch gesund’ — Zur Rhetorik der Werbeveranstaltungen bei Kaffeefahrten”. Zeitschrift Soziologie 16(2), 127–144 1995 Kommunikationskultur: Die kommunikative Konstruktion kultureller Kontexte.
The communicative issues that arise in minority/majority group contacts have much in common with what is commonly termed linguistic relativity. But they differ in a number of significant respects: (a) the populations in question tend not to live together in geographically bounded regions; (b) they are by no means communicative isolates. On the contrary, as residents of urban centers they depend on the surrounding community for their everyday necessities; (c) utterance level contrastive analysis of linguistic form, focusing on grammar, phonology or phonetics, cannot account for what is at issue, nor can established methods of discourse and conversational analysis by themselves lead to a solution.