By Tony Dalton
Understanding you cash move is key. Cash Management permits you to retain tune of ways a lot funds you are making (or not). Chapters contain: knowing funds movement, figuring out the place the cash is, the principles of credits administration, lowering debtor days, influencing non-paying or slow-paying shoppers, and coping with stock.
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Similarly, never take out a ﬁxed lease on equipment that you’ll only need for a short time, for exactly the same reason – you’ll have to stay with it for the period of the lease and let it gather dust. 34 MAXIMISING YOUR ASSETS Intangible assets Finally, look at your intangible assets. Don’t neglect them. For example, everyone has heard of Intel, which makes the computer chips that we ﬁnd in most of our computers. What do you think is worth most to the company: the machines, their Pentium chips or the rights to the intellectual property that created them?
This could have been a one-off delivery of bricks, rather than a regular part of your business. For a one-off expense, you’d 41 CASH MANAGEMENT have to hire a lorry to deliver the bricks. On the other hand, if the deal was part of your regular business, you may already have the lorry. You could then spread the cost over several journeys and could possibly reduce the total expenses from, say, £5,000 to £4,000, which would increase the proﬁt from £5,000 to £6,000. On the other hand, even if you owned the lorry, you might decide that it would only be correct to include it in your ﬁgures at the price it costs to hire it, in which case your proﬁts would come back down to £5,000.
Market potential. How many customers could you feasibly reach? 10. Financial projections. Cash-ﬂow projections and a simple proﬁt and loss account, so you know at what point the project will move into proﬁt. 11. Debtor and creditor sensitivity analysis. Write down how sensitive the plan is to delays in debtors paying you, or to your creditors demanding faster payment. 12. SWOT Analysis. List Strengths and Weaknesses of the project as well as Opportunities for, and Threats to it, and the business.